Write a great job advertisement for the AAAA Jobs Board

The key to writing a great job ad is to have the ad speak to the job seeker, not just to yourself. By following the following hints, you will maximise your chances of attracting the right person

With the AAAA Jobs board, the red * areas need to be completed.

Need additional help? Call the AAAA office.

Strong job title:

The title will be what attracts a person so it needs to be in right type of language and enough detail to make someone click.

Using simple titles AND include a location (town or region)

Good examples of Job titles:

  • Pilot – Darling Downs
  • Pilot – Griffith
  • Operations Manager – Townsville
  • Loader/Mixer – Griffith
  • Administration Team Member – Geraldton

Closing Date

Closing dates can give a sense of urgency to the job. Particularly for roles such as Operations Managers or Administration, a closing date can help show that you are serious about the job. Remember you can always change the date.

Work Type

Consider the definitions under the current workplace laws to make sure you are selecting the right box. You can choose multiple boxes if there is some flexibility in employment

  • Full Time – 35 hours per week (or more).
  • Part Time – Less than 35 hours per week
  • Casual – A person is a casual employee if, when they start employment:
    • the employment relationship has no firm advance commitment to ongoing work, taking into account a number of factors, and
    • they’re entitled to a casual loading or specific casual pay rate under an award, registered agreement, or employment contract.
  • Contract –
    • Fixed Term Contract (eg one season, 3 months)
    • A fixed term contract terminates at the end of a set period (for example, the contract ends on a set date or after a set period of time or a season).
    • From 6 December 2023, new rules apply when engaging employees on fixed term contracts. The new rules include a requirement for employers to give any employees they’re engaging on a new fixed term contract a Fixed Term Contract Information Statement (FTCIS). They also include some limitations on how fixed term contracts can be used. There are some exceptions to who these limitations apply to which means they don’t apply to all fixed term contracts. The limitations also don’t apply to casual employees.

Company Name:

Use the name that you work under eg Better Aerial Services. Do not use trust names or the name of an individual.

Company Logo / Photo:

Using your company logo or a carefully considered picture of your aircraft/hanger/team provides a job seeker with assurance that the company and job is real and that you are professional.

Hints for photos:

  • Optimum Size: TBA
  • Peoples faces: All people shown in a photo should have agreed to appear in the photo, avoid children, avoid registrations on aircraft.

Job Description

  • Why is your job best for the candidate/Special?
    • Why choose your company over other – what makes your role and organisation special. Think working arrangements, lifestyle, hours, opportunities, company reputation. Be specific and authentic.
    • Use terms like:
      • Small team, environment
      • Key team member
      • Suits dedicated self starter
      • Leading local employer
      • Fast paced work in rural lifestyle.
  • What does the job do?
    • Provide 4-5 (max) dot points about what the job does.
  • Expectations and Benefits
    • What are the skills and experience you’re looking for and what do you offer in return. In the current competitive jobs market, the person is looking for what they get if they fit your criteria.
    • Use terms like:
      • Dangerous goods licence (or ability to achieve one within weeks)
      • Spraysafe Accreditation (or ability to complete within days/weeks)
      • Any required ratings
      • Expected hours
      • Award wage PLUS Commission
      • Competitive Salary Package
      • Travel opportunities
  • Only plain, industry language
    • Don’t overcomplicate your ad with complex concepts. If you want a senior pilot to be a leader in your team – ask for one. Want a seasonal driver – ask for one. Plain language that is easily understood will help you get action and your job seem achievable.
  • Short and easy to read
    • short paragraphs
    • bullet points
    • headings
    • Get interest – don’t scare people away
  • Get a call or an email!
    • Encourage candidates to apply by outlining the next steps. Make sure the next step is easy and achievable:
      • Call – Bob at….
      • Email a brief resume including key details
  • Remember if you are really busy, you possibly don’t want to be answering phone calls, Getting people to submit a quick email introduction and a summary of how they meet the requirements can be really easy to manage.
    • Consider including a checklist someone can cut and paste and just answer specific questions to get them to an interview, eg:
      • Name:
      • Email
      • Best Phone Number
      • Best for us to call:
      • Do you have a current Spraysafe/drivers licence/certificates/endorsements:
      • Are you a AAAA member:
      • Hours flown/type:
      • When can you start:

Linking to another Job Site

If you are using Seek/Jora or another job site:

  • Complete your listing on Seek and then cut and paste it onto the AAAA site.
  • Open the Seek ad and then copy the web address into the “online application job link”

Finally – It can be a pain but acknowledge everyone who applies. Even if they are unsuccessful, don’t leave them hanging. Particularly if they just don’t have the experience, your best outcome is they get the experience and then apply again.

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